IATA set to fail e-freight target as e-AWB take-up crawls

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There are less than four months to go until IATA’s e-AWB target should be met. But at the end of July, the industry’s e-AWB penetration stood at a relatively lowly 29.2% – meaning that, assuming August’s growth rate was just 0.5% as it was in July, there needs to be an acceleration of more than 3.8% each month for the rest of the year for IATA to hit its already-delayed 45% target. It’s disappointing – there was much optimism in the first quarter that the target would be achieveable.  But apparently this slow-moving industry continues to lag in the technology stakes.