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Despite heavy investment in technology to predict customer demand, there is a “massive gap between consumer expectations and retailers’ ability to fulfill them”, according to a recent survey.
The online survey, conducted by Oakland, California-based cloud supply chain platform GT Nexus in association with UK polling company YouGov, found that in the past 12 months 83% of UK consumers had found a product they wanted to purchase unavailable in a store, while 70% had found the same problem shopping on ...
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Comment on this article
Paul Kelly
August 27, 2015 at 8:32 amThe supply chain management visibility tools developed by forwarders like MIQ Logistics, Ligentia and Allport Cargo Services have helped retailers move away from yesterday’s “ship and forget” retail supply chain, replacing it with a more sophisticated, dynamic model that integrates front-end and supply chain systems to continuously match and reallocate products across channels.
Stock-outs are more likely to be replenishment failures in-store, or forecasting errors by the buyers.