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Fascinating article on American Apparel, the garment retailer that manufactures its wares in the US. But times are tough. Can it compete with the 97% of clothes sold in the US that are made far more cheaply elsewhere? There are a couple of things it can do ? convince shoppers that ‘buying American’ is a good political choice, and concentrate on the benefits that a shorter supply chain brings ? namely making “extremely trendy items” that can get into the ...

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