Comment / CH Robinson says it cracked logistics AI – not all middlemen can follow

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Three-quarters of C-suite executives say their AI investments have yet to deliver meaningful returns.

A widely cited MIT NANDA study from mid-2025 found that 95% of enterprise AI pilots produced zero measurable value, while companies that bought domain-specific tools from specialist vendors succeeded 67% of the time. At Manifest 2026 in Las Vegas earlier this month, the mood among supply chain technology buyers had shifted decisively: stop building, start buying.

And then there is CH Robinson, which appears not to have received ...