MCK: Power forward: Five make-or-break truths about next-gen e-commerce

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MCKINSEY argued earlier this month that e-commerce is undergoing a fundamental change, reshaping how customers buy and companies sell.

“While generative AI (gen AI) has grabbed the attention of executives over the past year, a quieter wave of technology-driven innovation is washing over almost every aspect of e-commerce,” the consultant noted in research showing that “leading companies aren’t afraid to invest and are determined to make tech a centerpiece for the next generation of e-commerce”.

The full research can be read here.

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