Open road with changes ahead
Sourced from dreamstime.com

MCKINSEY argued earlier this month that e-commerce is undergoing a fundamental change, reshaping how customers buy and companies sell.

“While generative AI (gen AI) has grabbed the attention of executives over the past year, a quieter wave of technology-driven innovation is washing over almost every aspect of e-commerce,” the consultant noted in research showing that “leading companies aren’t afraid to invest and are determined to make tech a centerpiece for the next generation of e-commerce”.

The full research can be read here.

Elsewhere, ...

Please Register

To continue reading, please login or register for full access to our free content
Loadstar subscriber
New Loadstar subscriber REGISTER

Comment on this article


You must be logged in to post a comment.

    Topics

    McKinsey