H&M aiming to catch Zara with delayed American web push

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By Alex Lennane

29/07/2013

The fast fashion business is set to get more competitive with the news that Swedish clothes retailer H&M is finally to launch its online presence in the US. Competitor Zara has been selling online there since 2011, but H&M has been beset by delays, which it said have been caused by the complexity and size of the US market, alongside logistics and security issues.

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