News / Shippers should 'think differently' about tariffs, say analysts

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Impending tariffs on imports from the US have thus far been seen as a threat, an additional cost to pass on, or to be avoided by front-loading cargo.

But with a slight gestalt flip, shippers should in fact see tariffs as an opportunity to develop a strategic response, not simply as a cost problem. What’s more, according to Gartner, they should be viewed as a developing event.

“Enterprises should recognise tariff volatility as a multi-year, dynamic event,” said Suzie Petrusic, senior director ...