OceanX: Adversity in all shapes and forms
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Dreamstime.com
By Ruben Huber
Last week’s Apple event saw a renewed focus on NetZero. Green transportation and the switch from air freight to ocean freight were the hot topics of the day, but it remains to be seen if the talk translates into consumer choice and a sales differentiator.
Lessons to be learnt and questions to be posed, if so.
For one, how will other producers in their sector react? Should they follow suit, we could see a turn to table stakes, ...
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