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Unlike some rivals, DHL eCommerce Solutions has no desire to get into the home delivery of bulky items like exercise equipment, white goods or furniture.

Craig Morris, vice-president product management, said his firm had no ambitions in that arena.

“We’re very explicit about our niche, which is lightweight e-commerce,” he exxplained. “We’re not interested in going toe to toe with companies that do home deliveries of heavy items.”

He said home delivery of large goods had become a very competitive sector and lightweight ...

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