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‘Bricks and mortar’ supermarket, Morrisons has outlined its gradual progression as a major player in the UK supermarket industry with a series of investments over the past five years.  The company has always struggled to gain a foothold on the competitive edge of the market, primarily owing to a lack of accessible stores and a home delivery service.  Its $50m investment in popular New York online grocer Fresh Direct back in 2011 however, has provided it with an invaluable foundation into breaking into the e-commerce sector.  This article explores the success of the American delivery service and how Morrisons can benefit, ahead of it’s annual report due next month.

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