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Government messaging in the build-up to Brexit failed traders over the extent of changes brought about by rules of origin requirements for trading with the EU.

Director general of the Automated Customs and International Trade Association Des Hiscock said the UK government needed to cease its efforts to “soften the messaging” and provide a “proper education” on what is required under the EU trade deal.

“The potential sanctions for misinterpreting rules of origin and getting it wrong is significant, and government has ...

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