Chow Tai Fook turns Chinese jewellery shops into logistics hubs

© Freerlaw

Here’s an eminently sensible idea being trialled in China by one of the world’s largest jewellery chains, Hong Kong-based Chow Tai Fook Jewellery Group. It will use the thousands of stores its operates in China as mini-distribution centres. According to the Nikkei Asian Review it begun collaborating with Alibaba-owned Tmall “to receive online orders so that some 2,100 of its physical stores across mainland China could become logistics points to facilitate delivery”. Demand for luxury goods in China is falling, while the rapid growth of e-commerce in the country continually poses problems for traditional bricks and mortar retailers.