OOCL tops ocean carrier reliability chart, with Yang Ming taking wooden spoon
Hong Kong container shipping line OOCL has been named as the most reliable carrier by SeaIntel ...
CHRW: RUNNING HIGHMAERSK: STRONG HON: BREAK-UP APPEALCHRW: CLOSING QUESTIONSCHRW: HEADCOUNT RISK MID-TERM CHRW: SHOOTING UPCHRW: OPPORTUNISTIC CHRW: CFO REMARKSCHRW: GETTING THERE CHRW: SEEKING VALUABLE INSIGHTCHRW: 'FIT FAST AND FOCUSED' CHRW: INVESTOR DAY AMZN: NASDAQ RALLYKNIN: LOOKING DOWNPLD: FLIPPING ASSETSWTC: BOLT-ON DEAL
CHRW: RUNNING HIGHMAERSK: STRONG HON: BREAK-UP APPEALCHRW: CLOSING QUESTIONSCHRW: HEADCOUNT RISK MID-TERM CHRW: SHOOTING UPCHRW: OPPORTUNISTIC CHRW: CFO REMARKSCHRW: GETTING THERE CHRW: SEEKING VALUABLE INSIGHTCHRW: 'FIT FAST AND FOCUSED' CHRW: INVESTOR DAY AMZN: NASDAQ RALLYKNIN: LOOKING DOWNPLD: FLIPPING ASSETSWTC: BOLT-ON DEAL
Transport consultant Drewry’s Carrier Performance Insight (CPI) for April records a 4.1% improvement on the previous month in the aggregate reliability of ships on the main Asia-Europe, transpacific and transatlantic trades – but it was still a less than impressive 67.6%.
Drewry attributes the upswing to a return to “normal” operations at US west coast ports after the agreement of a new labour contract, and the bedding in of the new and upgraded vessel sharing alliances.
Simon Heaney, senior manager of supply chain research said: “Drewry expected the upturn in reliability following the end of the exceptional circumstances.”
The CPI on-time performance in April was the highest recorded since its inception in March last year when Drewry began using data from CargoSmart; but this was a low starting base reflecting how badly schedule reliability had deteriorated over past years.
Indeed, despite slow-steaming, and the ability of carriers to make up time en route, operators have shown no interest in approving the requests from masters to increase speed to achieve container terminal berthing windows, contending that the extra cost in fuel cannot be justified.
The carriers argue that shippers will not pay for schedule reliability and are simply interested in price: they point to Maersk Line’s decision to abort its own premium service due to lack of support as evidence.
At conference after conference, shippers of higher-value cargo have advocated an express service between Asia and North Europe; but the fact is there are simply not enough of these VIP cargoes to justify speeding up one string of an alliance service, even with the current cheaper cost of bunker fuel.
Nevertheless, for April, Maersk Line was the top-ranked performer with 85% of its ships arriving on time, followed by OOCL at 77% and MOL and NYK both registering 74%.
Second from bottom of the rankings was the most-profitable carrier in the first quarter of the year, in terms of operating profit margin, Wan Hai, with 51%, and the table was propped up by niche carrier PIL with only 40% of its vessels on schedule.
Interestingly, MSC, which now shares its ships with Maersk within the 2M alliance, could only manage eighth place, scoring an on-time average of 67% during April.
This variation, explained Mr Heaney, is because MSC’s published schedules tend to be less accurate than its 2M partner’s.
Nonetheless, MSC’s association with the market leader and oft-heralded “most reliable” carrier has worked wonders for its schedule integrity, given that in the past it often picked up the wooden spoon for being the lowest-ranked container line for schedule reliability.
Indeed, for many years on-time performance has been regarded as perhaps not MSC’s best selling point, figuring low in terms of its priorities; although this did not seem to hinder the carrier’s phenomenal organic growth.
Drewry’s schedule performance review is only able to track the ships that actually sail, so the blanking of sailings, some with little advance notice, could actually makes the ‘reliability’ performance of carriers worse than is stated in the CPI.
Comment on this article
CHAS DELLER
May 21, 2015 at 4:57 pmThe carriers argue that shippers will not pay for schedule reliability and are simply interested in price: they point to Maersk Line’s decision to abort its own premium service due to lack of support as evidence….
Two things – The daily Maersk was never seen as a ‘serious’ solution by the shipper community, or the effort to ‘pay more for certainty’. Having said that the current $1450 per 40ft rate SHA-LA is indicative of carriers now paying the price for delivering uncertainty.
Mike Wackett
May 22, 2015 at 9:53 amYes, agree Chas: the Daily Maersk was perhaps not the best example to use.
But it was an attempt by Maersk to offer something different other than the one shoe fits all commoditized rate that exists now.
Perhaps the ‘Matson way’ will catch on?
Chas Deller
May 22, 2015 at 6:03 pmWell Matson didn’t have to change anything during
the WC crisis , just kept doing their thing. Their model was clean and
uncomplicated. Fact is they wld not have stood out,
but for the crisis – and their income prospered.
Their rate soared to $3400 per 40ft SHA-LA.
Short term they looked super.
Fact is most carriers still sell
rates over performance –