Box lines missing out on a blossoming revenue stream, says FloraHolland

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The world’s major container shipping alliances are missing a “huge opportunity” by neglecting the flower trade between east Africa and Europe.

A leading figure in the international flower supply chain said the savings for cargo owners would also be significant if container lines offered better refrigerated services on the route.

Edwin Wenink, supply chain development manager at FloraHolland,  explained that the Netherlands-based flower sales co-operative which turns over €4.2 billion annually, had already proved that flowers – roses in particular – can withstand weeks ...