Passenger rush to attend festivals puts a strain on India's air cargo flows
Indian air freight forwarders and shippers are reporting a severe strain on airline bellyhold capacity, ...
GM: RAISING THE ROOF GGM: IN FULL THROTTLE GZIM: MAERSK BOOST KNIN: READ-ACROSSMAERSK: NOT ENOUGHMAERSK: GUIDANCE UPGRADEZIM: ROLLERCOASTERCAT: HEAVY DUTYMAERSK: CATCHING UP PG: DESTOCKING PATTERNSPG: HEALTH CHECKWTC: THE FALLGXO: DEFENSIVE FWRD: RALLYING ON TAKEOVER TALKODFL: STEADY YIELDVW: NEW MODEL NEEDEDWTC: TAKING PROFIT
GM: RAISING THE ROOF GGM: IN FULL THROTTLE GZIM: MAERSK BOOST KNIN: READ-ACROSSMAERSK: NOT ENOUGHMAERSK: GUIDANCE UPGRADEZIM: ROLLERCOASTERCAT: HEAVY DUTYMAERSK: CATCHING UP PG: DESTOCKING PATTERNSPG: HEALTH CHECKWTC: THE FALLGXO: DEFENSIVE FWRD: RALLYING ON TAKEOVER TALKODFL: STEADY YIELDVW: NEW MODEL NEEDEDWTC: TAKING PROFIT
McKinsey has published a really good article on revenue management for cargo airlines. Noting the current decline in demand, it offers ways out of a “hard landing”. First it notes the acceleration in digital bookings, and suggests airlines capture the data themselves.
“Due to the increase in online sales, cargo airlines have more data available about their customers’ behaviour. This is particularly the case for airlines that have their own sales portals.”
It shows how airlines can use the data to better forecast demand, better understand their customers’ needs and, by using new technology such as AI, improve both revenue management and customer service. A great read for cargo airlines.
Comment on this article