Ahead of the curve: getting air cargo revenue management right

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McKinsey has published a really good article on revenue management for cargo airlines. Noting the current decline in demand, it offers ways out of a “hard landing”. First it notes the acceleration in digital bookings, and suggests airlines capture the data themselves.

“Due to the increase in online sales, cargo airlines have more data available about their customers’ behaviour. This is particularly the case for airlines that have their own sales portals.”

It shows how airlines can use the data to better forecast ...