News / Local knowledge the key to successful final-mile delivery, says DHL

© James Menges

Local knowledge is key to successful e-commerce delivery, with cultural differences affecting consumer expectations.

At last week’s DHL Media Week in New York, chief commercial officer of Deutsche Post DHL Katja Busch said how consumers wanted their goods delivered differed from country to country.

“When setting up e-commerce operations, we are finding different consumer expectations on a country-by-country basis,” she said.

“For instance, in Scandinavia, there’s a preference for the use of parcel stores rather than home delivery, and in Poland, having goods ...