The death of hyperlocal delivery start-ups: what went wrong?

© Jeremy Richards

India was supposed to be the next e-commerce behemoth. It already has a culture of B2C deliveries; a potentially huge logistics workforce crying out to be trained and massive interest in the concept of hyperlocal logistics from investors, especially in the delivery of food and groceries to households. But it just hasn’t happened, and in the past couple of years alone the survival rate for hyperlocal start-ups has become increasingly low. “The money charged by start-ups barely made for the ...