How is Dutch aWEARness creating the first circular supply chain for textiles?

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Linear is out, circular is in, in textile supply chains. This article examines a new trend in the Netherlands, started by a garment company which sells the performance of its clothes, rather than the clothes themselves. In other words, once an agreed period with the customer ends, the clothes are recycled and begin a new lease of life – necessitating a circular supply chain. It works particularly well for the uniform sector, and – along with the use of an eco-fabric – helps cut enormous amounts of wastage from the textiles sector, which in the US sees 13m tonnes of waste generated annually, with just 2% recycled. Is this the future for our clothes?