Demand for air freight 'perking up', but this puts pressure on capacity
“The normality of the market is not that normal,” says Transport Intelligence (Ti) in its ...
GM: GAUGING RISKGXO: NEW BOT PARTNERWMT: CAPEX IN CHECKWMT: CFO ON AUTOMATION WMT: SPOTLIGHT ON AUTOMATIONHD: PRESSURE BUILDSFWRD: REVISED EBITDA MAERSK: TESTING ONE-MONTH HIGHFDX: UP UP AND AWAYRXO: COYOTE DEAL TAILWINDDSV: NEW REFI DEALR: WEAKENING AMZN: LIFESTYLE BATTLEKNIN: EXPANDED NETWORK OF CROSS-DECK FACILITIES
GM: GAUGING RISKGXO: NEW BOT PARTNERWMT: CAPEX IN CHECKWMT: CFO ON AUTOMATION WMT: SPOTLIGHT ON AUTOMATIONHD: PRESSURE BUILDSFWRD: REVISED EBITDA MAERSK: TESTING ONE-MONTH HIGHFDX: UP UP AND AWAYRXO: COYOTE DEAL TAILWINDDSV: NEW REFI DEALR: WEAKENING AMZN: LIFESTYLE BATTLEKNIN: EXPANDED NETWORK OF CROSS-DECK FACILITIES
McKinsey has published a really good article on revenue management for cargo airlines. Noting the current decline in demand, it offers ways out of a “hard landing”. First it notes the acceleration in digital bookings, and suggests airlines capture the data themselves.
“Due to the increase in online sales, cargo airlines have more data available about their customers’ behaviour. This is particularly the case for airlines that have their own sales portals.”
It shows how airlines can use the data to better forecast demand, better understand their customers’ needs and, by using new technology such as AI, improve both revenue management and customer service. A great read for cargo airlines.
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