The future of freight forwarding is human

© Marina Putilova

PRESS RELEASE

Geneva, Switzerland, Tuesday 21st March 2023: Smart technology, enabling operations automation and better data sharing, will support forwarders to build more efficient, sustainable supply chains, according to James Coombes, Chief Executive Officer and Co-Founder of freight platform Raft.

Forwarders have a unique opportunity to offer their shipper customers a better service through emerging technology, he told delegates at the FIATA HQ Meeting yesterday.

“We are at a critical inflection point, where it is not enough to be simply a transactional freight ...