News / Rising costs and low customer loyalty a double-whammy for online merchants

© Shao-chun Wang |

Consumer devotion to online shopping is still growing – but merchants are faced with the dilemma of balancing runaway costs with low customer loyalty.

Inflation, supply chain hiccups and the revival of the service sector have not dented demand for shopping, according to a new survey by PricewaterhhouseCoopers (PwC).

This month’s Global Consumer Insights Pulse Survey encapsulates input from 9,069 consumers across 25 countries and territories.

Contrary to predictions that online shopping would be affected by spending being redirected to activities like travel and ...