Meet the low-key, low-cost grocery chain being called ‘Walmart’s worst nightmare

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Fascinating look at WinCo, an Idaho-based low-cost food store that is undercutting Walmart on price, and in terms of its treatment of workers. Its approach to securing low-cost goods has been to deal directly with food producers, thereby cutting out distributors and wholesalers with the result that: “While many supermarkets strive to keep within a few percentage points of Walmart stores’ prices, WinCo Foods often undersells the massive discount chain.”