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By Mike Weir
Aliens arriving on Earth would surely be puzzled by the value of the Swiss franc.
Francs are, after all, only useful for purchases in Switzerland ? ski passes, chocolate, fondue, rösti, etc ? by the vanishingly few people who, on a planetary scale, actually live there.
The overwhelming bulk of humankind have no use for Swiss francs.
Yet in times of crisis and imploding markets, investors reach for the things they hope might retain some sort of value. High on that list is, ...
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