Comment / Supply chain radar: CH Robinson & DP-DHL – structural issues, morphed into fancy headlines

We recently highlighted CH Robinson’s (CHRW) mid-term IT push to be at the forefront of competition and better serve its clients. That was a truly remarkable headline story but hardly impressive by other standards, we argued.

According to the plan the 3PL would invest $1bn in technology – or just 1.2% of gross revenues annually, assuming no growth in its top line in the next five years.

Investment projections are more impressive if net revenues are taken into account, but either way CH Robinson is ...