News / Upset as DSV erases 'Panalpina' to 'secure brand consistency'

08/09/2021

Just two years after DSV promised it would change its registered name to DSV Panalpina, it has decided to ditch the name of its Swiss acquisition.

In an extraordinary general meeting this morning, the company confirmed the decision to rename itself DSV.

It said that, with the purchase of Agility’s Global Integrated Logistics business, “DSV will undergo its most significant change of the business since the acquisition of Panalpina in 2019. With this change, the timing is right to change the name ...

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Keith D\'Souza
September 14, 2021 at 2:55 pm
I said it in 2019, and no one believed me. You could see this coming a mile off. It was all about spin and gloss, when the DSV CEO strolled through PAC……embarrassing to hear people begging for their department not to close.

This is Panalpina’s own suicide. They refused to adapt, they refused to change…..they wanted to remain as they were. Their PMO was a joke, unable to embrace modern thinking and stuck in a Panalpina bubble.

The management swaned around trying to make themselves look good. Never the bigger picture, always short term, with poor ideas and internal politics. Some of the worst leaders I have ever had the misfortune to work under. But there were some leaders who were brilliant and inspirational, and I hope that they have gone on to bigger and better.

Why are people still crying over Panalpina……it is because they do not want to discover what is outside of PAC. They refused to adapt and change. They were happy on high salaries. It was too easy……welcome to the real world.

Move on folks, nothing to see here. Just close Basel for good and be done with it. But people can’t. They will cling onto the Titanic until it has sunk…..and still not let go.

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