'Think outside the box, and outside the industry, for customer-focused staff'
Freight forwarders looking to develop longer-term relationships with shippers, to provide more innovative supply chain solutions, ought ...
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By Alex Lennane
Forwarders are becoming increasingly vocal about what they consider to be the inadequacies of a handful of the largest companies in the business. In a series of interviews with The Loadstar, a key phrase used by many companies was ‘listening to customers’ ? something many consider is a skill lacking among some of the largest operators.
“You need to go into the detail of why ? and what ? a customer wants,” explained Marie-Christine Lombard, chief executive of SNCF Geodis. “Customers ...
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