A university buddy of mine started out in business selling burgers and bacon rolls to tradesmen from a food truck on an industrial estate just north of London.

Before long, he specialised in traditional grilled sausages, made to a proprietary recipe, selling direct to hungry revellers at music festivals all over the country.

Weekly sales were soon measured by the tonne.

The last time I asked how many sausages he was selling (pre-pandemic) my friend mentioned that he had also started selling Chinese ...

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