PwC: CEO recession playbook

Up and Down arrow a footbridge

PricewaterhouseCoopers writes:

Dramatic financial market volatility may tempt CEOs to dismiss it as a tempest in a teapot. Market turbulence can feel like a distraction when the sales pipeline is healthy. But the market gyrations can’t entirely be dismissed; they may signal the economy is slowing.

Refreshing their recession playbook is a smart CEO move after August’s volatility — just in case the economy rapidly declines. The playbook should go beyond managing costs to support profits and consider options for bold transformational ...