News / K+N will take financial hit to 'create critical mass' for smart labels

© Maksim Pauliukevich

The success of ’smart’ labels hinges on mass adoption to bring prices from unsustainably high levels.

Scaling up production will bring down the cost dramatically, it is expected, although this may not happen fast enough – or may be too siloed – to support mass adoption of the technology.

DB Schenker says there is no mechanism to return labels. This means they become disposable, making full market penetration financially catastrophic at today’s prices.

According to a DB Schenker spokesperson, the high price paid ...