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In the wake of the announcement that founder Michael Dell has teamed up with private equity investors to launch a $24.4bn bid to buy back Dell, this article looks at the miserable past few years experienced by the company and asks where it all went wrong. Dell also completely misread the switch to smartphones and tablets – PCs have become just, like, so passé. For a number of years the company came near the top of Gartner’s annual top 25 supply chain practitioners, but for how much longer?