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Inditex, a pioneer in fast fashion and the strategic use of airfreight, may be in the vanguard of a new trend. The company behind the Zara brand is moving away from free returns, one of the central mantras of the ecommerce era.

Since last month Zara has charged consumers €2.95 if they send purchases back. In the UK the levy is £1.75, which the retailer deducts from the refund.

Zara is not alone. Uniqlo, another fashion chain, charges consumers who return online ...

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