Comment / Greenwashing: The thick green line (let's get real) – Part 4

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Seriously: Who is the problem?

You? Me? Everybody?

Part 4: Final reflection 

Gen Z and Millennials have been vocal about the imminent need for climate action.

And yet, 45% of the Gen Z is driven by being able to afford material goods, if you trust this.

And one of those material items that Gen Z and millennials can’t get enough of is fast fashion.

According to this Harvard Business Review (HBR) article – headed: “The Myth of Sustainable Fashion” – well… fast fashion contributes anywhere between 4%-10% of overall global ...