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The lack of transparency in food supply chains is often highlighted, and this details how better disclosure of the source of goods will not only improve customer and supplier relationships but also allow companies to respond quicker to challenges in the chain. In a report published by Rabobank, there are calls for long-term partnerships, where information between each link of the chain is shared in the public domain. The report claims the traditional methods of short-term working partnerships are no longer sufficient for the challenges that face the modern day supply chain. With the recent horse meat scandal rapidly changing the dynamics of transactional-based partnerships, what effects will we see on inter-supply chain collaboration?