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With 144.7 million hectolitres in 2019, Europe produces 2/3 of the world’s wines. The total turnover represents 137 billion euros; the share of Europe is around 70 billion euros, so half is exported. Exports from France, Italy, Spain, Germany and Austria represent more than half of world wine exports. Accelerated by electronic commerce, the share represented by top-quality bottled wines with indication of origin is steadily increasing compared to bulk wines without a geographical indication. At the same time, ...

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