Aramex upgrades its website with female Arabic language

PRESS RELEASE

Aramex Leads in adding a female Arabic language feature to its websites

Dubai, UAE – Tuesday, 6^th April 2021: Aramex (DFM: ARMX), a leading global provider of comprehensive logistics and transportation solutions, today announced the official launch of its female Arabic language option for its corporate website, its latest language addition. The female Arabic language feature will directly address female visitors, in a step that hasn’t been implemented before for Arabic corporate websites.

The launch of the additional language feature comes after Aramex pledged to add female focused language for Arabic on its website on International Women’s Day, 2021, through its social media channels with the hashtags #ChoosetoChallenge and #AddressHerCorrectly.

Mike Rich, Global Marketing Director at Aramex said: “Aramex’s values are centered on diversity and equality, and this new language feature is a perfect example of that. The new language option offers a new way for female customers to experience all of Aramex’s services across its website. We are very proud to lead the way towards having a more dedicated and customized communication feature for our female website visitors.”

Benefits of the Female Arabic feature include:

• Aramex will connect to its female customers on a whole new level.
• Women will feel more included when using Aramex services.
• Aramex will permanently offer this feature on its website.

In Arabic grammar rules, when speakers don’t know whom they are addressing, they mostly use a male gendered form of the word, the main reason why Arabic websites choose to use male directed Arabic language. For the first time ever, Aramex is giving women the option to experience website content that’s made only for them in Arabic.

The Arabic female language feature was made available starting 31 March 2021 across the Aramex website.