News / Can FedEx match up to Amazon with new data-driven platform fdx?

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Does FedEx have the wherewithal to go toe-to-toe with Amazon?

Last week the integrator unveiled plans for a “data-driven commerce platform that connects the entire customer journey”, to be launched in the autumn.

According to FedEx, this will make it easier for brands and online merchants of all sizes to “grow demand, increase conversion, optimise fulfilment and streamline returns”, as well as make strategic decisions based on data

The nascent platform, called fdx, is accessible for private previews to clients that sign a ...