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Comment on this article
Stephanie Johnson
August 02, 2017 at 9:12 amGreat article David! I particularly appreciate your pop culture references. As a Marketing professional in the supply chain and logistics industries, it’s so refreshing to hear this point of view – stepping away from “this is how things have always been done”. What you’ve described here is inbound marketing. How long ago did SEKO adopt this approach? What was it that triggered this change in the company?
I recently wrote an article on 3 Key Marketing Lessons for Logistics Providers. I’d love to hear your thoughts on its usefulness.
Link here: http://blog.gravitysupplychain.com/blog/3-invaluable-supply-chain-management-marketing-lessons-no-experience-required