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According to a recent survey from The Boston Consulting Group, the majority of Americans are more interested in the cost of delivery rather than its speed. Same-day delivery may be considered to be some sort of holy grail by e-tailers, but is currently offered as something of a niche by some. However, this report from SupplyChainBrain details how 74% of consumers surveyed preferred free delivery over immediate delivery of goods. Is this a sign of the economic pinch on the average consumer or more a rejection of unnecessary value-added services?

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