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A fair question – and one that industry journalists sitting through technology company presentations often internally ask while feigning to understand what the respective marketing people are talking about. As the author of this blog, himself a veteran of the transport software business, notes, the most commonly used transportation management system remains Excel. “Even for the largest shippers most TMS features are overkill, but yet we over-complicate the basic needs like choosing the best mode, carrier and routing, paying freight bills and analysis.” Quite.

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