The perils of being on trend, but not on time

Photo: © Martinmark | Dreamstime.com

Quartz goes inside the supply chain issues that have recently dogged subscription fashion service Rent the Runway, after it installed a new inventory management system at a warehouse in New Jersey and reportedly led to the departure of its supply chain chief Marv Cunningham. The company’s business model demands a supply chain that is even more efficient that most fast-fashion labels. “Rent the Runway isn’t a typical fashion company, as it doesn’t make and sell its own clothes. But like a fashion brand, it’s only as good as its ability to meet logistical challenges.”