Technology in the hands
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In an inefficient, costly and yet vital piece of the supply chain, Google saw an opportunity to capitalize on the capabilities of its Maps platform and jump into last mile services.

The technology giant staked its claim in the home delivery sphere in March with the launch of two tools — Last Mile Fleet Solution and Cloud Fleet Routing API — focused on last mile execution and route planning, respectively.

Google’s foray into fleet management technology isn’t surprising to Jim Nicholson, SVP of operations at Loadsmart. He compared it to Amazon’s entry into the logistics space: a natural next step for the company’s wider ambitions. Hefty financial resources and years of Google Maps improvements should help the company with its foray into the space.

“Having a leading web mapping platform absolutely gives them a great opportunity and some advantage against the competitors,” Nicholson said…

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