BBB

Nowadays some jokingly refer to Ceva Logistics as “Panalceva” because of a string of powerful hires from Panalpina in the wake of the DSV takeover – but, provocatively, it could well be time for a further enhancement from Marseilles, where its parent CMA CGM is headquartered.

Spare a thought for a casual marketing stunt or just a straight revamp. Then what about “Ceva Logistics Worldwide” or even “Ceva Worldwide Logistics” instead of the usual Ceva Logistics? Just teasing here, folks…

… however, ...

Subscription required for Premium stories

In order to view the entire article please login with a valid subscription below or register an account and subscribe to Premium

Or buy full access to this story only for £15.00

Please login to activate the purchase link or sign up here to register an account

Premium subscriber
New Premium subscriber REGISTER

Comment on this article


You must be logged in to post a comment.