Forwarders: building a B2C product is 'a very different ballgame'

© Krichathon Pairat |

The Loadstar is running a series of reports on the ecommerce sector, which has been driving growth in air cargo. Here we discover why forwarders have been hesitant to embrace a new product

Traditional forwarders have been slow to embrace ecommerce as a dedicated vertical. Most, in fact, have morphed into it owing to customer demand, as traditional retailers sought to move into online sales. Others have bought-in expertise, acquiring ecommerce-focused distribution companies. 

But there are pitfalls for forwarders eyeing the sector, warned ...