Comment / Canning capacity as ecommerce bubble breaks

ID 35408234 © Eduardo Huelin | Dreamstime.com

Far be it from a Premium writer to say ‘I told you so’ – but the ecommerce bubble, which has been in danger of bursting dramatically for quite some time now, has just felt its first big prick.

The very basics of the trade – in which one can buy a $5 t-shirt, airfreighted from China to the US – is all wrong. It makes no economic sense, no environmental sense, and any airline which has not taken that into account, ...