Amazon warehouse
Photo: © Marcos del Mazo | Dreamstime.com

Amazon appears to be eyeing more competition with traditional forwarders, launching a “fully automated” manufacturer-to-customer delivery service for third-party sellers.

Supply Chain by Amazon was announced at its annual seller conference, Accelerate, the e-commerce behemoth. Its VP of worldwide selling partner services, Dharmesh Mehta, said: “Providing our selling partners with a simple, fast, cost-effective solution to a challenge that has become increasingly unpredictable and complex is an important investment in sellers’ success.

“Supply Chain by Amazon will ...

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