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The apparel industry is littered with share value devaluation when small delays hit the supply chain, in a market where seasonal merchandise can only be sold at full price for a matter of weeks. Indeed, there is perhaps no industry vertical where the effects of supply chain disruption has such a serious effect on the bottom lines of shippers. But with apparel brands having such globalised supply networks, how can a business efficiently and consistently meet customer demand? This report suggests businesses can effectively mitigate these sort of risks by using the increasingly popular cloud technology and being more in touch with supply chain partners.

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