News / Amazon denies online platform is out to undercut road freight market

Photo: © Alexey Novikov

Amazon has denied it plans to undercut the road freight market with its new digital freight brokerage platform. 

Launched this week, the platform sets Amazon against companies such as CH Robinson, which saw its shares suffer following analysis that the e-commerce giant was going to undercut the market. 

According to FreightWaves, Amazon’s live trial of its brokerage undercut prices by 26-33%. However, Amazon’s senior PR manager for transportation told The Loadstar: “This service, intended to better utilise our freight network, has been around in various forms for quite some time. The ...