Pepsi's supply chain resilience strategy – it's the real thing

© Sean Pavone

Pepsi tastes just like Coca-Cola, right? Maybe, but much of the recent focus at a firm that has $63bn in annual sales has been on its organic food and drink range, which saw growth of 11% last year, reflecting consumers changing priorities, if not tastes. But the supply chain of a standardised carbonated drink is hugely different to that of its Naked Juice and ONE Coconut Water brands.

“First, these products require ingredients from around the world; these are global rather than regional supply chains. Secondly, many of these require cold chains where products are refrigerated all the way to the store shelves. Finally, consumers interested in nutritious products also tend to want to buy from companies with sustainable supply chain practices.”

This article is the in-depth story of how Pepsi adapted its supply chain to cope with these challenges