News / Hi-tech OpenPort transport app targets the 3PLs' Asian road freight market share

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Multinational shippers are abandoning 3PLs in emerging markets for a new, Uber-like, mobile app for road freight.

Hong Kong startup OpenPort, which recently raised over $4m in funding, has secured FMCG giants Unilever and GlaxoSmithKline as customers for its direct-to-carrier, on-demand transport app.

OpenPort co-founder and chief executive Max Ward told The Loadstar his company could help cut costs for large FMCG producers operating in emerging markets, where logistics are expensive.

“These are the world’s largest supply chains; these companies are spending $1bn-plus a year on ...